The goal of this project was to come up with a hypothetical campaign for the 2020 Jazz festival creating theme graphics that could be spread to multiple different media.
After doing research on the previous Jazz fest design styles, I chose to go in a playful direction, based on expressing what makes Jazz unique as a genre. Jazz has a wide variety of sub-genres, but but it is wrapped around the idea of improvisation. The expressive shapes and angled lines portray this by also showing movement. I took inspiration from Saul bass using silhouetted figures and piano keys to further tie the Jazz theme, with a simple colour palette.Next Project