Pure Leaf

pa

This was a redesign project for a brand of any chosing, and I chose Pure Leaf Iced Tea. I wanted to give them a cleaner and more minimal design to appeal to a slightly higher brow demographic while not alienating their current consumers.

Their brand advertises being "real tea" and not from a powdered mix, so The glass bottle allows for that transparency. The icon is a simpler version of the current imagery they have on their designs.

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